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Pricing

What it costs, in plain numbers

Fixed-scope projects and monthly care plans, quoted up front. Every figure is in pounds and excludes VAT.

  • Prices ex VAT, in GBP
  • Fixed written quotes
  • London, United Kingdom
Projects

Three starting points

Every project is scoped and quoted before we begin, so the figure you agree is the figure you pay. Most work lands in one of these.

Launch

A professional, mobile-ready website for your business, live in days.

From
£149.99
one-off
  • Up to 5 pages, mobile responsive
  • Designed around your brand
  • Contact form, UK GDPR-ready
  • Basic SEO and Google set-up
  • Ready to pair with a care plan

Timeline: live in days

Get started

Build

Bespoke web apps, portals and SaaS products, designed and engineered end to end.

From
£6,500
per project
  • Bespoke web app or SaaS product
  • User accounts and dashboards
  • Third-party and payment integrations
  • API design and documentation
  • Cloud deployment and testing

Typical timeline: 6–12 weeks

Start a project

Scale

Native apps, AI and machine learning, built to grow with you.

From
£16,000
project or phased
  • Native iOS and Android apps
  • AI, machine learning and generative AI
  • UX/UI research and design system
  • Cloud architecture and scaling
  • Dedicated project team

Timeline: scoped per phase

Book a scoping call

Day rate and team augmentation

Add a London Coders developer to your team for as long as you need.

£500developer day rate
£7,500dedicated developer per month
2 weeksminimum engagement
Rate card

Priced by service

Where each service starts. Everything is quoted to your brief; these are starting points, ex VAT.

Websites & design

Starter websiteUp to 5 pages, live in days
from£149.99
Business websiteBespoke design and CMS
from£900
E-commerce storeOnline shop and payments
from£3,000
UX/UI designResearch, wireframes, UI kit
from£1,800

Apps

Web applicationPortals, dashboards, SaaS
from£6,500
Native mobile appiOS and Android
from£9,000
Cross-platform appFlutter or React Native
from£7,000

AI & machine learning

AI solutionsAssistants and automation
from£5,000
Machine learningModels in production
from£6,000
Generative AILLM-powered tools
from£4,500

Ongoing

Care and hosting planMaintenance and support
from£55/mo
Developer day rateFlexible resource, minimum 2 weeks
 £500/day

All prices exclude VAT. Every job is quoted in writing before we start.

Care plans

Care and hosting, in three simple plans

Keep your site or app secure, updated and supported. Monthly plans can be cancelled at any time.

Essential

The essentials that keep things running safely.

£55/month

Billed monthly · cancel any time

  • Managed UK hosting
  • Daily backups and SSL
  • Security and software updates
  • Uptime monitoring
  • 30 minutes of changes a month
Choose Essential

Plus

For sites and apps that keep growing.

£110/month

Billed monthly · cancel any time

  • Everything in Essential
  • Priority support (24-hour response)
  • 2 hours of changes a month
  • Performance monitoring
  • Quarterly health review
Choose Plus

Pro

A partner for business-critical software.

£220/month

Billed monthly · cancel any time

  • Everything in Plus
  • Named account contact
  • 5 hours of changes a month
  • Monthly reporting and roadmap
  • Priority SLA
Choose Pro
Good to know

Pricing questions

Are the project prices fixed?

They're starting points. We scope your requirements, then send a fixed written quote, so you know the total before committing.

Is VAT included?

No. All prices exclude VAT, which is added at the prevailing UK rate on your invoice where it applies.

Do I need a care plan?

It's optional, but recommended for anything live. You can start, upgrade or cancel a monthly plan at any time.

How are payments structured?

Projects run on a deposit plus staged milestone payments. Care plans are billed monthly or annually, by card or Direct Debit.

Do I own what you build?

Yes. On final payment, full ownership of the source code and assets transfers to you, with documentation.

Can you take on an existing build?

Yes. We'll audit it, flag any risks and quote to maintain or improve it. There's no need to start over.